Indore-based indoor plant and home decor brand Kyari has earned a spot in the prestigious Forbes 30 Under 30 Asia list under the Retail & Ecommerce category.
The brand was founded by brothers Agam Choudhary and Saksham Jain, who transformed a simple idea into one of India’s fastest-growing direct-to-consumer (D2C) plant brands.
From Indore To Forbes 30 Under 30
What makes Kyari’s journey even more inspiring is that the founders built the brand from Indore — proving that successful and scalable startups are no longer limited to metro cities.
The two brothers started with a vision to make indoor plants more accessible and aesthetically appealing for modern Indian homes. With the growing demand for wellness-focused living and modern decor, they identified a gap in the market and turned it into a fast-growing digital-first business.
Their journey reflects how young founders from tier-2 cities are building nationally recognized brands through creativity, consistency, and smart execution.
About Kyari
Founded with the vision of bringing greenery into modern homes, Kyari has built a strong online presence by offering indoor plants, premium planters, and aesthetic home decor products across India.
The brand focuses on making plant shopping simple, stylish, and accessible for modern consumers through direct-to-home delivery and beautifully curated collections.
Today, Kyari has become popular among young homeowners, working professionals, and decor enthusiasts looking to create greener and more calming living spaces.
Bringing Nature Into Modern Homes
Kyari focuses on indoor plants, stylish planters, and home decor accessories with direct delivery services across India. The startup has gained popularity among young consumers for making plant shopping easy, aesthetic, and accessible online.
From small desk plants to premium home decor collections, the company has successfully built a strong lifestyle brand in the growing home wellness and decor segment.
A Proud Moment for Indore’s Startup Ecosystem
The recognition is especially significant for Indore’s startup community, highlighting how emerging founders from tier-2 cities are building nationally recognized brands.
Kyari’s success story reflects the growing entrepreneurial energy coming out of Indore and inspires a new generation of founders to build scalable D2C businesses from their hometowns.