Inside the Story
- From a small town in Madhya Pradesh to building a global SaaS company, Darshna Solanki turned her technology background into an entrepreneurial journey.
- She co-founded Recooty after seeing how fragmented and time-consuming hiring was for small and growing businesses.
- What began as a simple hiring platform has grown into an AI-powered recruitment solution serving 15,000+ teams across 90+ countries.
- With 1.5M+ hires powered, global partnerships, and AI-led innovation, Recooty is making modern hiring more accessible to businesses of every size.
The Bigger Picture
Hiring is one of the most important decisions a business makes—and one of the most time-consuming.
For large enterprises, recruitment teams and sophisticated HR systems can manage much of the process.
But for startups and small businesses, hiring often means juggling job portals, spreadsheets, emails, interviews, resumes, and follow-ups across disconnected tools.
That was the gap Darshna Solanki and her co-founders noticed.
The opportunity wasn’t simply to build another recruitment platform.
It was to make hiring simpler, faster, and accessible to businesses that didn’t have large HR teams or enterprise-level budgets.
That idea became Recooty.
Today, as artificial intelligence reshapes how companies discover and evaluate talent, the platform is evolving from recruitment software into an increasingly AI-powered hiring ecosystem.
In This Story
From a Small Town to the World of Technology
Seeing the Problem Behind Hiring
Building Recooty from the Ground Up
Making Recruitment Simpler with AI
From Startup to Global SaaS Platform
Building What Comes Next
From a Small Town to the World of Technology
arshna Solanki’s entrepreneurial journey didn’t begin inside a traditional startup ecosystem.
She grew up in a small town in Madhya Pradesh and pursued a Bachelor’s degree in Electronics Engineering, eventually beginning her professional career as a Quality Analyst in an IT company.
The role gave her exposure to software products, development processes, customer expectations, and the importance of building technology that actually works for its users.
But somewhere along the way, she began thinking beyond her role.
Technology wasn’t just something to work with.
It could be used to solve problems at scale.
She wanted to build something of her own—something that could create meaningful impact for businesses.
That ambition eventually led her toward entrepreneurship and the creation of Recooty.
Seeing the Problem Behind Hiring
The idea for Recooty emerged from a problem that businesses experience every day.
Hiring was complicated.
Small and growing companies often had to manage job postings, applications, resumes, interviews and candidate communication using multiple disconnected tools.
For businesses without dedicated recruitment teams, the process could become even more difficult.
Darshna and the founding team saw an opportunity to bring those activities together in a platform that was simple, affordable and easy to use.
The goal wasn’t to make recruitment more complicated with another layer of software.
It was the opposite.
Make hiring easier.
That became one of Recooty’s defining principles.
Building Recooty from the Ground Up
The early days were far from straightforward.
The team had to build the product while simultaneously figuring out whether the market needed it, acquiring early customers and operating with limited resources.
Like many SaaS startups, Recooty had to learn through experimentation.
What features mattered most?
What did recruiters actually need?
How could a recruitment platform remain powerful without becoming complicated?
The answers came from staying close to customers.
Darshna became deeply involved in product strategy, sales, customer success and team building, allowing her to understand the problems businesses were experiencing firsthand.
That customer-centric approach helped Recooty evolve beyond its initial product.
The company eventually established itself in the United States, opening the door to a much larger international market.
Another important milestone came when Recooty was selected for acceleration and received funding support from Upekkha Venture Fund, helping accelerate its product development and growth.
Making Recruitment Simpler with AI
Recruitment technology has entered a new phase.
AI is changing how companies write job descriptions, identify candidates, evaluate applications and structure hiring workflows.
Recooty has been building into this shift.
Its AI capabilities can assist businesses with:
- Job description creation
- Interview question generation
- Resume screening
- Candidate evaluation
- Applicant ranking
The objective isn’t simply to add AI because it is trending.
It is to remove repetitive work from the recruitment process so hiring teams can spend more time on what actually matters—understanding candidates and making better hiring decisions.
Internally, the company also uses AI and automation across content, SEO, customer onboarding, lead management, sales follow-ups, customer support and operational workflows.
For a lean SaaS company, this allows technology to become a force multiplier.
From Startup to Global SaaS Platform
The strongest measure of Recooty’s journey is its global adoption.
Today, the platform supports 15,000+ teams across 90+ countries and has helped power more than 1.5 million hires.
Its customers span startups, SMBs and recruitment agencies across industries including:
Technology | Education | Healthcare | Finance | Staffing | Professional Services
The company’s growth has been driven by a combination of SEO, content marketing, product-led growth, strategic partnerships and customer referrals.
Educational content around recruitment and HR technology has helped Recooty build organic visibility, while integrations and partnerships with job boards and recruitment platforms have expanded its reach.
And then there is the trust factor.
Customer success and word-of-mouth continue to play an important role in the company’s growth.
Building a Platform for Businesses of Every Size
One of Recooty’s biggest differentiators is the market it chooses to serve.
Recruitment technology can often feel designed primarily for large enterprises—with complex systems, expensive pricing and processes that require dedicated HR teams.
Recooty takes a different approach.
Its focus remains on simplicity, affordability and accessibility.
The idea is straightforward:
A startup with ten employees and an established company with hundreds of employees may have very different hiring needs, but both should have access to technology that makes recruitment easier.
That philosophy has helped Recooty build a platform capable of serving businesses across different markets while maintaining a relatively simple user experience.
A Founder Building Beyond the Product
For Darshna, entrepreneurship has never been limited to building software.
Her journey has also been about building teams, understanding customers and creating opportunities through technology.
Her achievements have been recognised beyond the company as well.
In 2023, she was named among the Top 10 Women Entrepreneurs of Madhya Pradesh by SheKunj.
In 2025, she received the Excellence in Women-Led Startup Award from Shakti Sangam.
But perhaps the more meaningful part of her story is where it began.
A young woman from a small town in Madhya Pradesh entered technology, developed her understanding of software and business, and eventually helped build a product now used by teams around the world.
The geography of where you begin, her journey demonstrates, doesn’t have to determine the scale of what you build.
Building What Comes Next
The future of Recooty lies deeper inside AI.
The company aims to strengthen its AI capabilities, automate more stages of recruitment and create increasingly intelligent workflows for recruiters and candidates.
It also plans to expand into new markets and develop deeper integrations with HR and business tools.
But the core philosophy remains unchanged.
Hiring should be simple.
Businesses should be able to access powerful recruitment technology without needing massive teams or complicated systems.
And AI should make the process more intelligent—not more complicated.
Closing Note
Recooty’s journey began with a simple observation: hiring didn’t need to be this complicated.
What followed was years of building, learning, adapting and staying close to the people the product was created to serve.
Today, that small idea has become a global SaaS platform supporting 15,000+ teams across 90+ countries and powering more than 1.5 million hires.
For Darshna Solanki, the journey is also a reminder that entrepreneurship can begin anywhere—even in a small town in Madhya Pradesh.
You don’t need to start with a global company.
You need to start by solving a real problem.
And then keep building until the world begins to notice.